Article by Caroline Ceniza-

Levine

As a recruiter

old, I’ll be the first to recommend against cold calling a recruiter. Moreover, that the vacancies, “No calls, please” for a reason – call to follow your application is not a good use of time. However, this means you need never look cold call in your work? Not at all – I am a big fan of contact with potential employers in your search job’m for good reasons and with proper technique.

Cold calling covers more ground: finding a personal vision of a “hot” might call for some companies, where you can simply not possible on a guided tour. Cold calling is faster: If any of you have are the hostages of their schedule (and no one will have the same urgency of your quest, as you have) to take leave. Cold calling keeps the ball in your court: you know exactly how much you’ll Pitch Black, but you can not control how someone talks about it, if you relate, no matter how well intentioned they are

.

not in contact with recruiters hiring managers. My job as a recruiter was the best game for my clients, not to help you find a job. It was rare for an unsolicited phone call was a candidate for the perfect fit – if you have the exact fit for an opening, the recruiter that you’re likely to find. The irony is that, as a recruiter, I had the view is often seen as someone without the background detail or experience can do the job, but I was not able to represent that person. A recruiter’s task is to make the exact match and keep everyone out. Personnel managers, on the other hand, the makers of the actual work and not have to be on the people outside the home, just the right person in. You want to call the hiring manager. This means that you must determine who the decision makers for the job.

Your call to the hiring manager has to prove that you are the right person for the job. Many job seekers to focus on their land, whatever they are – where they worked, what they did. The future employer cares about how her new employees will work for them and what they do for them. All you have part in terms of benefit to the hiring manager. It is not only to have conducted extensive market research for A. old firm is on the ability of these methods on the market you-Care-over for the target company that research, the, you must know your audience well – they just work, which keeps them in night -. it may be that the answer to their prayers position

Identify the right people, and by positioning itself in a way that is noted is hard work. But it is the difference between the average job seeker with little or no results, and the star candidate with multiple offers (yes, people are multiple offers on the market). Identify human resource managers and pitching, and while difficult, are skills that can be learned. Many of my clients do not believe in cold calling until they did and got a job because of it. So get the support you need to do immediately and cold call. Cold calling is a strategy for effective job search.

About the Author
Caroline Ceniza-Levine

helps people find fulfilling and financially rewarding career paths, as co-founder of SixFigureStart ® sale “How to handle fear Fierce: The successor of secrets in difficult times.” 2010; Two Harbors Press

The self-marketing capsule is a valuable piece of marketing collateral that job seekers need to position themselves effectively during a job search. Whether in a networking context or a job interview, job seekers must always be ready to deliver their personal pitch in an exciting and memorable way. Ultimately, you want to be able to recite a message that is clear, targeted, and easy for anyone to understand. When the capsule is presented in this way, you are more likely to create an advocate for your candidacy who can refer your qualifications on to the next appropriate person in the networking or hiring chain. Below are the five key components of an effective self-marketing capsule.

Create a professional identity.

Job seekers must be able to tell their audience what type of position they are targeting. Sometimes people confuse professional identity with the job title that is listed on a job description. These titles can be misleading and do not always fully describe the nature of the persons responsibilities. By using such titles in place of a professional identity you run the risk of compromising your self-marketing campaign. For example, in the world of finance, many back office administrators are simply called clerks. Such a title can place severe limitations on your marketing capsule. A more targeted and effective professional identity might be Financial Custody Administrator or Securities Administrator.

Showcase three strengths.

Highlight three areas of competency that show your value add and differentiate you from the competition. Chose traits that can easily be coupled with examples of how you have helped the organizations you have supported make money, save money, save time, maintain the business, or grow the business. For example, being proficient in Microsoft Project can position a project manager as a candidate that gets the job done expeditiously and in turn saves time, money, and resources.

Use accomplishment-focused, metrics-driven examples to support your strengths.

Just like the resume, the marketing capsule must include proof that you have successfully completed job relevant tasks. A good strategy is to marry a strength with a specific example to prove that you are accomplished at what you do. Quantify accomplishments using numbers, percentages, and dollars whenever possible.

Discuss your background as it relates to the target function or industry.

Draw on your past experiences from several positions to solidify the scope of your skill set, show career progression, and build the business case for your candidacy. Also include relevant education such as a job-related or advanced degree, industry certifications, advanced technologies, or leadership roles within a professional organization to showcase the diversity of your experiences and position you as a unique contributor.

Make a match between your experience and the skills needed for a particular job function or industry.

Bring the conversation full circle by relating your traits back to the needs of the employer or the needs of a particular industry. By doing so you prove relevancy and demonstrate why your skills are a good fit for a certain type of position.